Queen of Cool: Hailey Baldwin for H&M's Denim Days Campaign

Hailey Baldwin lands another campaign for H&M as the face of H&M’s Denim Days campaign. The 20-year-old previously appeared in the brand’s Coachella campaignlast year. The blonde poses for Cass Bird in jean styles ranging from skinny cuts to slouchy styles. Captured against blue skies, Hailey tops off her denim looks with cotton tees, oversized sweaters and utility jackets. Discover more from H&M’s Denim Days campaign below.

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