Graduating Class of '96: LF’s New Campaign

Lf plays with the look of a high school jock and school pride in their new campaign, focusing in on 90’s grunge aesthetic and shaping it into a modern take on casual wear. Many of the pieces in the collection have an athletic influence such as the ripped boyfriend jeans with racing stripes down the  side seam and a cropped pull over with a letterman styled star on the hood. LF uses a large amount of assorted plaid in the collection to reflect on 90’s grunge trends and what was originally seen as a preppy print. To add on to this nostalgic vibe Lf is creating, numbers were used to echo graduation class years and sports numbers on team jerseys. This collection as a whole pulls from the cool kid in school aesthetic that is often envied and makes it effortless and achievable for every girl, even if you weren't popular in high school.

Leave a comment

Please note, comments must be approved before they are published